The RLTY team entrusted identité(s) with the entire scope of the project, ranging from branding to the design of the space and furniture. Our response: a comprehensive creative concept that blurs the lines between the real and the virtual. We aimed to offer a unique experience by transforming traditional retail into a hybrid in-between space.

We envisioned a timeless architectural concept that resembles a video game brought into the physical world. The space is designed as a series of distinct yet interconnected areas where all five senses have been taken into account. Combining visual, auditory, olfactory, and tactile elements creates a memorable experience at every turn.