identité(s) | Sorare

Sorare

Office

Art direction

Experience

Furniture design

CLIENT

Sorare
Fantasy sport cryptocurrency-based gaming company

SPECIFICS

2023
1 000 m²
Paris, France

SCOPE

Environmental Graphics
Brand Integration
Custom-made Furniture Design

In our third project together with Sorare, we focused on integrating their new brand identity into the latest office space while tailoring it to the team’s specific needs.

Redefining the workspace experience by seamlessly integrating Sorare's brand identity with functional design and sustainable solutions.

Integration of a Digital-Born Brand into a Physical Space

We transformed the new workspace to reflect Sorare’s brand evolution. The new visual identity was thoughtfully incorporated into the expansive space, allowing employees and collaborators to experience the brand’s universe.

From signage and custom furniture to unique objects and environmental graphics, we integrated the brand image at every turn.

Functional and Playful Graphics

Signage reflects the playfulness of the brand as well as makes navigation of the space smooth and intuitive. Graphics on the staircase landings identify each floor, pictograms, adapted from Sorare’s visual elements, mark gendered bathrooms and locker rooms.

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Custom-made furniture brings the brand universe to life in the rental office space.

Custom-Made Furniture with Reduced Impact

To tailor the office to the team’s needs and routines, we designed custom-made furniture and installations, such as shelving for the in-house collection of basketballs. Focusing on sustainability, we chose aluminum for its flexibility, allowing for easy reconfiguration of the space. Additionally, we repurposed elements from the previous office space to conserve valuable materials.

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